WoM | Word of Mouth
Word of Mouth (WoM) is the timeless champion of communication, and it’s thriving more than ever with the explosion of digital technologies and smartphones.
It’s the secret sauce behind what we call "viral marketing,"
igniting excitement and buzz like nothing else.
WoM doesn’t just shape business credibility; it elevates reputations by harnessing the power of personal experiences, making every recommendation incredibly authentic and trustworthy.
Facts & Numbers of WoM:
– 84% of customers inform to completely or mostly trust opinions from family, colleagues and friends on products and services, turning them into the most reliable source of information [Nielsen]
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– 74% of customers identify the WoM as the most influential way to influence their purchasing decisions [Ogilvy/Google/TNS]
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– 68% of customers believe in the opinions found online: the web represents the third most influential resource for products or services [Nielsen]
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– 88% of people believe in consumers' reviews, as much as they believe in people they know or they are in touch with [BrightLocal]
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– 32% would trust if the reviews come from the same user
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– 30% trust as much online as offline reviews (from people they know)
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– 26% says it depends from the type of business
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– 72% considers a positive review let them increase trust on a specific company; to convince - on average - 2 to 6 of them it takes 56%of them [BrightLocal]
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– on social media, 58% of consumers share their positive experience and their opinion on brands [SDL]